A business plan is a useful way of communicating key information and plans for growth to your stakeholders. This may include your board, your employees or investors.
Camden Community Wealth Fund requires applicants to submit a business plan or pitch deck so we can refer back to it during the due diligence process and so we can understand your plans for growth and key information. The key areas we would expect a business plan to cover are:
- Customers
- Traction
- Market
- Competition
- People
- Finances
We don’t expect to receive the document in any particular format so please do feel free to use Word, PowerPoint or whichever programme best helps you to express yourself.
The video below sets out the essential parts of a strong business plan — from identifying your target customers to analysing your market and understanding the competition. This video breaks down the fundamentals in a clear way to help you shape a plan that resonates with stakeholders.
Here are some examples of business plans and pitch decks from other organisations that you might want to refer to as you build up your business plan:
- Business Plan Example (provides detailed information about how to build up each section of your business plan)
- The Pitch Deck Airbnb Used to Raise $600K
This material is for general information purposes only and is not intended to provide legal, tax, accounting, investment, financial or other professional advice on any matter. This material does not constitute a recommendation or advice by Camden Community Wealth Fund, London Borough of Camden of any kind. You should discuss this material with appropriate advisors in the context of your circumstances before acting in any manner on this material and make your own independent assessment (based on such advice). This material may not be comprehensive or up to date and there is no undertaking as to the accuracy, timeliness, completeness or fitness for a particular purpose of information given. Camden Community Wealth Fund and the London Borough of Camden will not be responsible for updating any information contained within this material and opinions and information contained herein are subject to change without notice. London Borough of Camden assumes no direct or consequential liability for any errors in or reliance upon this material.
